Politique en matière de cookies

Usage of cookies on the website

MBE Belgium with registered office in 31 Avenue Minerve, boite 37, 1190 FOREST BRUXELLES BELGIUM, (“MBE”), in addition to the provisions set out in the privacy policy, inform the users about the use of cookies on the website mbebelgium.be (the “Website“). 

What are cookies?

“Cookies” are small text files from a website that are stored on your computer, mobile phone, or other device.  Cookies generally contain information that is associated with your web browser, information such as website preferences or login information. This information enables online services to recognise you as you interact with or revisit the Website.  

How we use cookies

We and our service providers may use cookies and tracking technologies (tracking pixels) when you interact with the services for a variety of reasons, as described in detail below.

Strictly NecessaryWe use cookies for system administration, to monitor traffic and prevent fraudulent activity, to improve the security of the services and to provide the basic functionality of the services such as creating and logging into your account and utilising essential features of the services.
Functionality-Related We use cookies to tell us whether you have visited the Website before and to make the services easier to use, including remembering your preferences and settings.
Analytics and PerformanceWe use cookies and tracking pixels to assess the performance of the services, to count visitors of the Website, and to monitor how users navigate and use the services, in order to improve the performance of, and content offered through, the services.
Customisation and TargetingWe may use cookies and tracking pixels to deliver customised content and “first-party” marketing (marketing from MBE) based on how you interact with our services. We may also use cookies and tracking pixels to record your use of our services, the pages you have visited and the links you have followed. We will use this information to make our services and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.

How to deactivate or remove cookies

The users can control how cookies are set on their devices by using their browser settings and, in some cases, the settings on their mobile device. If the users do not refuse or disable cookies as described in this section, they expressly consent to the setting and access of cookies by us and the third parties described in the following, subject to their privacy policies. 

The users can authorize, refuse or disable website cookies by changing their browser settings. If the users disable a cookie already installed on their devices or browsers, it will not be active any more, but it will not disappear from their devices or browsers until the end of its lifespan. Please note that blocking all cookies can render the Website unavailable to the users or have a negative effect on the performance, efficiency or customization of the Website.

If the users use different devices, they should make sure they configure the settings of the corresponding browser according to their preferences.

All the most recent browsers allow the user to change the settings of cookies. These are usually in the menu of the user’s browser under ‘options’ or ‘preferences’. To understand how to set them up, the user can follow the instructions at the links below:

Does MBE use cookies on its own websites?

MBE uses “cookies” in order to facilitate the use of services requested by the user itself, as well as the user’s collection of information, the navigation of the Website and the choices and preferences expressed on products. This will allow MBE to create users’ profiles utilizing the data collected, which will then enable the transmission of targeted and personalized advertising. The user may revoke at any time the authorization granted and oppose to the use of cookies by selecting the appropriate settings on his/her Internet browser, as detailed in the previous section.

In addition to strictly necessary and functionality-related cookies for which it is not necessary to collect consent, the Website uses the cookies indicated below:

The user can disable the cookies placed by the third parties listed above following the links indicated. If there are no links, the user can refer to the following website https://www.youronlinechoices.com/be-fr/, which allows to manage the preferences regarding cookies.

Detailed information on the processing of Personal Data

Personal Data is collected for the following purposes and using the following services:


The services contained in this section enable the Owner to monitor and analyze web traffic and can be used to keep track of User behavior.

WordPress Stats (Automattic Inc.)

WordPress Stats is an analytics service provided by Automattic Inc.

Personal Data collected: Cookies and Usage Data.

Place of processing: Privacy Policy.

Google Analytics (Google Inc.)

Google Analytics is a web analysis service provided by Google Inc. (“Google”). Google utilizes the Data collected to track and examine the use of MBE Belgium, to prepare reports on its activities and share them with other Google services.

Google may use the Data collected to contextualize and personalize the ads of its own advertising network.

Personal Data collected: Cookies and Usage Data

Place of processing: Privacy Policy – Opt Out.

Tag Management

This type of service helps the Owner to manage the tags or scripts needed on MBE Belgium in a centralized fashion.

This results in the Users’ Data flowing through these services, potentially resulting in the retention of this Data.

Google Tag Manager (Google LLC)

Google Tag Manager is a tag management service provided by Google LLC.

Personal Data collected: Cookies and Usage Data.

Place of processing: – Privacy Policy.

Google AdWords (Advertising Cookies)

Our website uses Google AdWords Conversion Tracking cookie to measure and optimize the performance and user experience related to our ads in Google Search or selected Google Display Network sites. Learn more about Google’s privacy policy here.

Opt-out: Visiting Google’s Ads Settings.

We may use Google AdWords Remarketing Tag to advertise MBE Belgium across the Internet, in particular on the Google Display Network.

AdWords remarketing will display ads to you based on what parts of the MBE Belgium website you have viewed by placing a cookie on your web browser.

This cookie does not in any way identify you or give access to your computer or mobile device.

The cookie is used to indicate to other websites that  “This person visited a particular page, so show them ads relating to that page.

Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.

If you do not wish to see ads from MBE Belgium you can opt out in Google’s Ads Settings.

Yandex Metrica

By default, Yandex Metrica collects information about all users who visit a site.

Collecting data about individual users can be blocked with the Yandex. Metrica opt-out browser add-on that is available for the most popular desktop browsers.


Hotjar’s analytics tools give an overview of visitor behavior. Getting actionable data-driven insights within Hotjar does not include revealing who the specific individual is: instead Hotjar shows you how people use your website or app anonymously as a whole.

Opt-Out: Visiting HotJar’s Opt-Out page.

Questions and requests regarding this privacy policy should be emailed to mbebelgium@mbebelgium.be

For any other information, please refer to the Privacy Policy .